Ecommerce Marketing Manager
About the role:
The purpose of this newly created role will be to lead the entire marketing function for Urban Plant Growers, a fast-growing online Hydroponics business. It’s a great opportunity to roll up the sleeves and manage all digital marketing activities to enhance our online presence, digital footprint, user experience, and social media engagement.
You will work on a broad range of initiatives such as brand strategy, product packaging, social media ad campaigns, creation of an SMS marketing channel and developing an overall marketing calendar. We also need you to be able to create content in-house such as creating videos for social media (Insta/Youtube, Tiktok) and working with contractors to develop special content.
Other responsibilities will include:
- Optimise email marketing flows, segments, reports, and campaigns.
- Plan outdoor and guerilla marketing campaigns.
- Work with influencers to increase brand awareness and site traffic.
- Understand website SEO and optimise our website to improve search results.
- Create a Pinterest strategy.
- Create the go-to-market strategy for new products.
A proven track record of leading successful digital marketing campaigns is a must as well as your fantastic organisation ability, team approach and strong communication skills. A start-up environment isn’t for everyone so you’ll be flexible, open-minded and keen to leave your mark.
You will be a self-driven, innovative person with a deep understanding of customers and a strong focus on achieving outcomes. You will be savvy with all social media platforms and capable of creating great content, including filming and editing.
If you are also passionate and motivated by the environment and sustainability, then you’ll fit right in here – so apply now!
Why Urban Plant Growers?
We’re a Sydney-based ecommerce startup focused on bringing amazing technology to everyday people to enable them to easily grow their own herbs, vegies, and indoor plants.
In our 3 years we have already achieved a large Ecommerce footprint, established partnerships with big names like David Jones, Costco, and Flower Power (to name a few) and have recently launched an online UK store. Of course, we don’t have all the answers but we are passionate about what we do and the sky is truly the limit.
Our core values are:
- Enable people to grow their own food.
- Maximize customer satisfaction.
- Provide fulfilling and meaningful employment to team members.
- Create a more sustainable future.
To apply, please email email@example.com with your CV and Cover Letter.